About Us
Ushara is a silver jewellery brand founded in the heart of Jaipur — globally recognized as a hub for silver and gold jewellery. Established by Dhruv and Varun Toshniwal, Ushara focuses on crafting 925 sterling silver jewellery for everyday wear, combining durability, refined finishing, and long-lasting shine.
Dhruv brings over a decade of experience in gemstones and jewellery, backed by multiple certifications and credentials as a certified grader. Varun, an MBA in Marketing, leads branding, sales, and customer experience. Together, they merge technical expertise with strategic brand-building to develop a quality-focused, design-led silver jewellery brand.
Ushara specializes in subtle, fresh, and contemporary designs created through a disciplined and continuous product development process. With strong quality control standards and a commitment to daily innovation, the brand bridges everyday comfort with premium craftsmanship, positioning itself for sustainable long-term growth in the silver jewellery market.
Founder's Note
Ushara was born from a simple but powerful belief — women deserve to be celebrated every single day, not just on special occasions.
As brothers, we grew up surrounded by the strength, resilience, and quiet power of the women in our lives. Our mother, Usha, taught us what it means to face life with courage and an unwavering positive spirit. Our grandmother, Rama, has always been our safe space — a source of warmth, wisdom, and unconditional love.
Ushara carries their names, and more importantly, their essence.
For us, this brand is deeply personal. It is a tribute to the women who shaped us — and to every woman who shapes the world in her own way.
Ushara is an extension of you — your everyday style, your quiet strength, your natural confidence. We create silver jewellery that feels easy to wear and true to who you are. From everyday essentials to statement pieces, we offer everything silver — your one-stop destination for all your silver jewellery needs.
We design each piece with care, hoping it connects with you and brings a smile the moment you put it on.
With love,
The Founders
Ushara is BIS Certified, ensuring every piece meets official standards of silver purity and quality. We use only genuine 925 sterling silver, and each product comes with an authenticity certificate for complete transparency.
All our jewellery undergoes multiple quality checks — from metal verification to final polishing — to ensure durability, precision finishing, and long-lasting shine. Quality and credibility are built into every piece we create.
